Samantha's passion for beauty and fashion influenced her at a young age. She became a member of The Academy of Finance at the age of 15 which fueled her desire to become an entrepreneur. She received her Bachelor's degree in Business Management and completed her certification to become a makeup artist. Upon graduating she began working for Elizabeth Arden where she was able to fine tune her skills by working with woman of different ages, ethnicities and skin types.

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Working as a Beauty Specialist with a line focused on skincare gave her an understanding of beauty from its foundation. Her approach is extremely focused on skin care and prepping the skin for a seamless look. Elizabeth Arden's classic yet modern approach taught her how to use makeup to enhance natural beauty while enabling her to develop her own personal style. 

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She became assistant to celebrity makeup artist Sabina, who helped her perfect her beauty techniques which lead her to begin working with celebrities.

 

She has worked doing makeup application and hair styling on various sets including photoshoots, weddings, beauty and billboard campaigns, runway, music videos, and events. 

 

She has since expanded her business into the world of fashion designing. She has designed custom outfits and styled recording artists for television, photoshoots, music videos, performances and events. Today Samantha is one of the most talented artists in NYC. 

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